SOULOTEL HOTEL GROUP

SECRETS TO SUCCESS

Soulotel Hotel Group will drive all its business success through adopting "The Hedghehog Concept Strategy" at all times and it will be a sustainable part of its culture.


The fox, renowned for his cunning, has many strategies for killing the hedgehog. On the other hand, the hedgehog has only one strategy for defending itself. Whenever the fox attacks, from whatever direction, the hedgehog rolls itself into a ball of spikes. It works every time. The hedgehog is supremely good at one thing, and it survives by sticking to its winning strategy.


In a study of the most consistently successful companies, Jim Collins identified that each of these companies uses the hedgehog concept. They have identified the one thing at which they can be world beaters. Then they have focused on this specialty to consistently beat the competition.


Identifying your own company’s hedgehog concept flows from a through and objective understanding of:


  1. What you can (and cannot) be best the world at- (not what you would like to be, but can be best at).
  2. What “drives your economic engine”. i.e. how value is created. ideally this should be crystallized into a single financial measure.
  3. What you are deeply passionate about. (not what you would like to be passionate about, but what innate passion can you dream on).


Your Hedgehog Concept is derived from the intersection of the three factors above.

HEDGHEHOG CONCEPT

SOULOTEL HOTEL GROUP

CORPORATE CULTURE

Soulotel's Corporate culture is a key enabler for our strategic intentions. The following attributes are deeply ingrained in our leadership and across our associates helping us to be a vibrant, relevant organisation and to be the best in every market we operate.


  • Lead by example, Inspire and Innovate.
  • Use efficient and transparent communications
  • Provide fast accurate timely management and decision making
  • Strong associate’s recognition and development


These enable us to both cosset and liberate our guests, ensuring we are providing services for today’s travelers and helping us to continually refine that European club feeling of exclusivity, inclusiveness, and comfort.



The most important aspect of our corporate culture is its ability to operate with a constant set of service standards and hands on training programs that produce a vocabulary which enables our staff, affiliates, and suppliers to understand how to provide exemplary service and how to benchmark and maintain these standards of impeccable Housekeeping, Integrity at all times, and ensuring we operate with streamlined efficient processes. 

SECRETS TO SUCCESS

HEDGHEHOG CONCEPT

Soulotel Hotel Group will drive all its business success through adopting "The Hedghehog Concept Strategy" at all times and it will be a sustainable part of its culture.


The fox, renowned for his cunning, has many strategies for killing the hedgehog. On the other hand, the hedgehog has only one strategy for defending itself. Whenever the fox attacks, from whatever direction, the hedgehog rolls itself into a ball of spikes. It works every time. The hedgehog is supremely good at one thing, and it survives by sticking to its winning strategy.


In a study of the most consistently successful companies, Jim Collins identified that each of these companies uses the hedgehog concept. They have identified the one thing at which they can be world beaters. Then they have focused on this specialty to consistently beat the competition.


Identifying your own company’s hedgehog concept flows from a through and objective understanding of:


  1. What you can (and cannot) be best the world at- (not what you would like to be, but can be best at).
  2. What “drives your economic engine”. i.e. how value is created. ideally this should be crystallized into a single financial measure.
  3. What you are deeply passionate about. (not what you would like to be passionate about, but what innate passion can you dream on).


Your Hedgehog Concept is derived from the intersection of the three factors above.

A WORLD OF OPPORTUNITIES AND OPTIMAL RETURNS

Soulotel Hotel Group opens the door to a world of opportunities for hotel owners. We offer a distinctive value proposition in hotel management backed by 300 years of success in managing hotels all over the world, by our planning committee members.


We are fully committed to hotel owners to create returns and enhance asset value. Our hotel owners partner with us as they see us being a specialist in upscale accommodations. They choose us for our agility as our size allows us to be flexible and responsive to potential growth opportunities.


Award-winning Brands


Each year, Soulotel Hotel Group will be recognized with prestigious global accolades for its consistent delivery of luxurious accommodation, high quality amenities and service excellence. Our exclusive Soulotel Preferred Guest Loyalty Program caters to discerning business travelers around the clock with “certainly” our butler service and special guest privileges. In addition, Soulotel's Intuitive Service Plus provides access to instant service and customer care.


We stay true to our brands promise of our intuitive service because we genuinely care. This is deeply ingrained and manifested in every aspect of the brand’s service offering, making our hotels and resorts the preferred upscale accommodation for both business and leisure travelers.

THE ESSENCE OF REAL HOSPITALITY

The Hospitality Optimization Wheel

OPTIMIZING REVENUE

One of our key strengths is our robust and fully integrated distribution system. The Soulotel Hotel Group Distribution System serves as a single platform that connects an extensive network of distribution channels to drive revenue, efficiently manage room inventory and facilitate 24/7 real-time reservations.


  • Global Distribution system (GDS)- Connects to over 500,000 travel agents to obtain information, book and confirm rooms instantly.
  • Worldwide Call Centers in U.S. Asia-Pacific Middle East and Europe.
  • soulotel.com will achieved over 100% increase in online traffic, resulting in incremental online reservations with a 75% improvement in revenue generation. Our Best Rate Guarantee ensures customer loyalty.
  • Soulotel Information System, a customer relationship management tool develops value-added customer recognition programs to attract repeat business. •  Revenue Management System that adjusts strategies to help hotels to achieve optimal room rates.
  • Global Sales and Reservation Offices in Singapore, U.K, Dubai, New York.

OPTIMIZING EXCELLENCE

One of our core competencies is achieving efficiency in hotel operations. This results in greater returns to our hotel owners and just as importantly, it facilitate the delivery of world class service to our guests. Soulotel invests in state of the art customer-oriented technology to deliver international service standards across the Group.


Critical to his success is our Operations Management System that allows us to track hotel performance via a monthly hotel Customer Care System (C.C.S..) and a customer-led evaluation system based on an on line electronic Guest search of excellence option. Furthermore, operational consistency is guided by the Product and Service Standards. This is complemented by a business support network, comprising Operations, Finance, Performance Management, People Learning and creativity, Technology and Technical Services, to achieve optional performance.